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Johanna Adojaan

We scan headlines and skip the actual articles, our imagination fills in the rest. Johanna Adojaan (Estonia), a photography student in Antwerp, stimulates our fantasy with her unexpected visions of the future. Because, she says, ‘no one knows what the future will bring’.

Did you Hear the News?

Every day we are overwhelmed by a tsunami of information and we plough our way through emails, newsfeeds and chat messages. Instead of quietly starting our day by reading a newspaper, we scan headlines, skipping the actual articles. Our brains fill in the rest. That leaves a lot of space for our fantasy, says Johanna Adojaan (Estonia, 1996), photography student at the Royal Academy of Fine Arts in Antwerp.

La Gomera

Her series Did you hear the news? (2018) pairs unexpected images with headlines about technology and the future. The photos were mostly taken on La Gomera, the most remote of the Canary Islands. They are a far cry from the usual futuristic images of zeroes and ones, computer screens and robots. Thus, she created her own ‘visual articles’ about the future. Because, she says, ‘no one knows what the future will bring’. Adojaan stimulates our imagination.